Anthony J. Dreyer
Intellectual Property and Sports Litigation
Anthony Dreyer is a commercial litigator concentrating on intellectual property and sports litigation.
Intellectual Property Litigation and Related Matters
Mr. Dreyer litigates matters involving trademark, copyright, rights of publicity, false advertising and consumer fraud claims. His recent matters include representing the NFL and its 32 member clubs in a copyright infringement suit involving the use of game-action photographs. He recently represented the NBA, NFL, NHL and MLB as amici in a Ninth Circuit appeal involving the unauthorized Internet transmission of television broadcasts. He secured preliminary and permanent injunctive relief on behalf of Virgin Mobile USA in nearly two dozen trademark infringement lawsuits. He has represented the Fresh Del Monte Group in protecting its trademark rights in the United States, Europe, Africa and the Middle East, and obtained an injunction against the use of the Del Monte mark in those territories. He has advised numerous China-based clients on issues relating to U.S. trademark and copyright law, and recently counseled The Walt Disney Company in connection with its acquisition of Lucasfilm Ltd.
As part of his intellectual property practice, Mr. Dreyer advises and represents clients in the areas of false advertising, advertising clearance and deceptive trade practice claims. He successfully defended SiriusXM in two separate putative class action lawsuits challenging the satellite radio provider’s subscription practices. He has represented the International Trademark Association in numerous amicus submissions, including two Supreme Court amicus submissions involving questions of trademark tacking and standing to sue under the Lanham Act. Mr. Dreyer obtained a favorable jury verdict on behalf of Fresh Del Monte in an S.D.N.Y. lawsuit involving claims of false advertising and breach of a license agreement, securing a finding of willful false advertising and the issuance of permanent injunctive relief.
Sports Litigation and Related Matters
Mr. Dreyer has extensive experience counseling clients on a wide range of sports matters. He is representing the NCAA, NBA, NHL, NFL and MLB in a lawsuit brought against New Jersey Gov. Chris Christie to prevent New Jersey’s authorization and licensing of gambling on athletic events, and secured permanent injunctive relief on behalf of his clients. He represents the NBA in connection with its imposition of discipline against former owner Donald Sterling and is defending the NBA against claims brought by Mr. Sterling. He successfully represented golfer Rory McIlroy in a lawsuit brought against him by Oakley, a former sponsor, over an endorsement agreement Mr. McIlroy entered into with Nike. Mr. Dreyer also is representing the PGA TOUR in two separate lawsuits: one brought by golfer Vijay Singh relating to discipline imposed against Mr. Singh under the TOUR’s anti-doping program, the other brought by a putative class of TOUR caddies challenging the alleged use of the caddies’ name and likeness. In addition to the Sterling matter, Mr. Dreyer has litigated numerous disputes on behalf of the NBA and its member teams. He represented the NBA in litigation relating to the league’s lockout of its players following expiration of the NBA’s collective bargaining agreement with its players. He has litigated player discipline and salary disputes on behalf of the NBA, the NHL and teams in both leagues. He has counseled both the NBA and the NHL in connection with disability insurance coverage matters. Mr. Dreyer also has advised the United States Tennis Association in connection with the US Open and US Open Series tennis tournaments. He recently served a three-year term as chair of the New York City Bar Association’s Sports Law Committee.
Mr. Dreyer was selected for inclusion in Chambers USA: America’s Leading Lawyers for Business 2014 in the Nationwide Sports Law category. He also is a member of the Skadden group recognized by The National Law Journal as one of the country’s leading IP practices in its 2013 “IP Hot List.” He is an adjunct professor of law at Fordham University Law School, where he teaches Advertising Law and Advanced Trademark Law. Mr. Dreyer also is an adjunct professor of law at Cardozo Law School, where he teaches Sports and the Law.
Recent Speaking Engagements
- Moderator, “ Cross-Border and International Aspects of New Media,” Sports Lawyers Association, June 2014;
- Speaker, “Everyone’s Doing It, But Is It Legal? Web Scraping and Online Data Harvesting,” Practicing Law Institute – Social Media 2014: Addressing Corporate Risks;
- Moderator, “IP Face Off: Athletes, Sponsors and the Right of Publicity,” 2013 Fordham Sports Law Symposium;
- Moderator, “Careers in Sports,” 2013 Cardozo Sports Law Symposium;
- Program Chair and Moderator, “Licensing, Naming Rights and Sponsorship Agreements in the Sports and Entertainment Industry,” New York City Bar;
- Moderator, “Collective Bargaining Agreements in Sports,” 15th Annual Fordham Sports Law Symposium; and
- Panelist, “Can They Do That to My Client? Issues Raised by League Imposed Penalties for Off-Field Conduct,” Annual Conference, Sports Lawyers Association.
J.D., Fordham University School of Law, 1997 (Managing Editor, Fordham Law Review)
B.A., Rutgers University
Former Chair, Sports Law Committee (New York City Bar Association)
Chair, INTA U.S. Amicus Sub-Committee
Director, Federal Bar Council
Member, Sports Lawyers Association