For the second consecutive year, Skadden took the top spot in a report that identifies law firms with the strongest brands based on more than 500 interviews with top legal officers at global companies with an average revenue of $14.9 billion.
In the April 2013 “BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms” report, Skadden was singled out among nearly 400 law firms for innovation, client service and consideration for hire, and premium value. BTI also noted that "corporate counsel point to Skadden’s thought leadership and client‐facing activities as innovative tools complementing the firm’s long‐time reputation as a premium leader."