Red Bull Retains Skadden in Advertising Controversy

Skadden is representing Red Bull North America and its corporate parent in the defense of multiple putative class actions pending across the country. The actions challenge the nature and content of Red Bull's advertising statements concerning its products' benefits and the scientific support for its claims that Red Bull improves mental and physical performance. Skadden is simultaneously advising Red Bull in responding to congressional investigations into the energy drink industry and with respect to threatened actions by a consortium of attorneys general.