Lessons From Novartis' $678M Speaker Program Settlement

Law360

John T. Bentivoglio Avia M. Dunn Elizabeth L. Berry

Partner John Bentivoglio, counsel Avia Dunn and associate Elizabeth Berry share their takeaways from Novartis' recent agreement to pay $678 million to settle False Claims Act litigation with the DOJ involving the company’s physician-led speaker programs. The settlement was the largest ever for speaker programs, one of the most common pharmaceutical industry marketing tactics.

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