Bruce Goldner



Intellectual Property and Technology

New York

T: +1.212.735.2972

F: 1.917.777.2972


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Bruce Goldner is the head of Skadden’s New York office and is co-head of the firm’s Intellectual Property and Technology Group. His principal areas of concentration include transactions, licensing and counseling involving brands, designs, technology, social media, content, software, persona rights, and pharma and biotech, and he oversees Skadden’s U.S. and international trademark clearance and prosecution practice. Mr. Goldner also is chair of the firm’s New York office Diversity Committee.

Intellectual Property Transactions and Licensing

Mr. Goldner negotiates and structures the development, license and transfer of intellectual property and technology. Significant intellectual property transactions have included:

  • JAB Holdings in its acquisition of Krispy Kreme Doughnuts for $1.35 billion, its acquisition of Peet’s Coffee & Tea for $973 million and its $7.5 billion announced plans to acquire Panera Bread;
  • The Howard Hughes Corporation in its licensing and design arrangements with Milan-based lifestyle retail brand 10 Corso Como to open its only North American location in the Seaport District;
  • Peet’s Coffee & Tea, Inc. in its acquisition of Stumptown Coffee Roasters and acquisition of a majority stake in Intelligentsia Coffee & Tea, Inc.;
  • The Coca-Cola Company in its worldwide strategic partnership with Monster Beverage Corporation, its acquisition of Energy Brands Inc./Glaceau (the producer of Smartwater and Vitaminwater) and its acquisition of Honest Tea;
  • E.I. du Pont de Nemours and Company in its pending $130 billion merger with the Dow Chemical Company, in its spin-off of its performance chemicals business into a separate, publicly traded company called The Chemours Company; its $4.9 billion sale of its high performance coating business to The Carlyle Group; its $6.3 billion acquisition of Danisco A/S (Denmark), a global manufacturer of enzyme and food ingredients; and the sale of its pharmaceutical business to Bristol-Myers Squibb Company for $7.8 billion;
  • Kraft Foods Inc. in its separation into the MONDELEZ snack foods (e.g., Oreo, Nabisco) and KRAFT grocery (e.g., Kool-Aid, Kraft cheese) businesses, and in related brand separation and cross-licensing matters;
  • Blackstone Group L.P. in the $1 billion sale of its 50 percent stake in Universal Studios Orlando theme parks to NBC Universal Media, LLC, and in connection with the licensing by Universal Studios theme park of The Wizarding World of Harry Potter attraction and The Simpsons ride;
  • Inversiones de Guatemala S.A., the largest rum producer in Guatemala, in its joint venture with Diageo plc (United Kingdom) in which Diageo purchased a 50 percent stake in the premium “Ron Zacapa” branded rum and corresponding product recipes, and entered into international distribution agreements with respect to this product;
  • Carnegie Hall Corporation, in brand, content, sponsorship, social media and copyright matters;
  • Amylin Pharmaceuticals, Inc. in its $1.5 billion termination and reacquisition of its rights under its alliance agreements with Eli Lilly and Company with respect to the diabetes drugs BYDUREON and BYETTA and intellectual property licenses and supply agreements entered into in connection with such transaction, and in its acquisition by Bristol-Myers Squibb Company for $5.3 billion;
  • James Perse Enterprises, Inc., a renowned apparel and lifestyle designer, retailer and wholesaler, in trademark, copyright, distribution and licensing matters;
  • Donna Karan International Inc. in the sale of Gabrielle Studio Inc. to LVMH Moët Hennessy-Louis Vuitton for $450 million, including the assignment and license of trademark and personal name rights relating to the DONNA KARAN name and marks, and Donna Karan in connection with her URBAN ZEN boutiques and foundation;
  • Citigroup Inc. in the sale of its red umbrella logo, as well as the associated trademark rights, to The Travelers Companies Inc., and in Citigroup’s policing, enforcement and licensing of its CITI family of marks in the United States;
  • Vivendi Universal Entertainment LLP in the planned development and operation of a Universal Studios theme park in Shanghai, including the licensing of characters, content and trademarks for attractions and merchandise; and
  • Gucci Group N.V. in the formation of a joint venture with Stella McCartney, including the assignment and license of trademark and personal name rights relating to the STELLA MCCARTNEY name and marks and copyrights concerning fashion designs.

Intellectual Property Prosecution, Administrative Proceedings and Litigation

Mr. Goldner assists clients in obtaining, protecting and enforcing trademarks and copyrights in the United States and abroad, including conducting and reviewing searches and investigations for trademark clearance, preparing opinion letters, filing and prosecuting trademark and copyright applications, handling the prosecution and defense of trademark administrative proceedings, policing and monitoring the use of trademarks and copyrights by third parties, and providing general trademark and copyright counseling. He also has represented clients in trademark infringement, trademark dilution, technology licensing, trade secret misappropriation, and copyright infringement disputes and lawsuits; in domain name administrative proceedings; and in social media and mobile application challenges and takedowns. He repeatedly has been selected for inclusion in Chambers USA: America’s Leading Lawyers for Business and was named to the WTR 1000 by World Trademark Review in 2017 as a leading trademark practitioner.

Bar Admissions

New York


J.D., University of Michigan Law School, 1992 (cum laude; Articles Editor, Michigan Law Review)

B.A., Amherst College, 1987 (summa cum laude; Phi Beta Kappa)


Law Clerk, Hon. Michael B. Mukasey, U.S. District Court, Southern District of New York (1993-1994)


Member, International Trademark Association (INTA)

Member, Board of Directors, The Times Square Alliance

Other Offices


"Policing in the Digital Era: Trademark Rights and Internet and Social Media"

Bloomberg BNA’s Patent, Trademark & Copyright Journal

"New Federal Trade Secrets Act Becomes Law"

Skadden, Arps, Slate, Meagher & Flom LLP

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