Verizon Prevails in Dispute with AT&T over Advertising Campaign

Skadden secured a significant victory for firm client Verizon Wireless on November 18, when a federal court denied AT&T's motion for a TRO to force Verizon to stop running its new 3G advertising campaign. In the suit, AT&T is challenging Verizon's "There's A Map for That" ad campaign, in which Verizon uses nationwide maps to compare the geographic scope of its 3G coverage with AT&T's. The court found that Verizon's ads were not literally false or misleading. Skadden teamed with King & Spalding as co-counsel in Atlanta.