Skadden took the top spot in a new report that identified law firms with the strongest brands based on interviews with more than 240 top legal officers at companies with an average revenue of $13.1 billion. In the July 2012 “BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms” report, Skadden was singled out for its “‘unwavering commitment to deliver the absolute best,’ an attribute bolstered by its client-focused approach.” The firm was named as a leader in each of the report’s three success areas — client recommendations, being perceived as a market leader and innovation.

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