Anthony J. Dreyer

Mr. Dreyer has been recognized by Chambers USA: America’s Leading Lawyers for Business as a top practitioner in both the intellectual property and sports categories. He has been named an IP Star and Trade Mark Star by Managing Intellectual Property, as well as selected repeatedly to the WTR 1000 by World Trademark Review as a leading trademark practitioner nationwide and as one of the publication’s Global Leaders: Private Practice. Mr. Dreyer also has been recog­nized by SportsBusiness Journal as a Sports Law Power Player, by The Best Lawyers in America for his work in sports law, by World Intellectual Property Review for his work in contentious trademarks and by Lawdragon as one of the 500 Leading Lawyers in America. He has served as adjunct professor of law at Fordham University Law School, teaching courses on Advertising Law and Advanced Trademark Law, and at Cardozo Law School, teaching Sports and the Law. Mr. Dreyer currently serves as counsel to the International Trademark Association.

A significant part of Mr. Dreyer’s IP practice involves counseling clients on the intersection of emerging technologies and IP protection and use. He routinely advises firm clients on a wide range of IP issues (including copyright, trademark and right of publicity concerns) relating to generative AI, NFTs, the metaverse, and data scraping and protection. In addition, he is a frequent lecturer on the use and protection of IP rights in the ever-evolving digital landscape.

Mr. Dreyer also has extensive experience representing clients in the areas of false advertising, deceptive trade practice and consumer class action claims. He has advised numerous clients on advertising clearance and challenges. On behalf of publisher Matthew Bender, he obtained dismissal of a putative consumer class action and successfully argued for affirmance by the New York Court of Appeals following leave to appeal. He successfully defended SiriusXM in two separate putative class action suits challenging the satellite radio provider’s subscription prac­tices. He also obtained dismissal of a putative consumer class action against Virgin Mobile. On behalf of the International Trademark Association, he authored a Supreme Court amicus brief successfully arguing for a uniform test for standing to sue for false advertising under the Lanham Act. Additionally, Mr. Dreyer obtained a favorable jury verdict on behalf of Fresh Del Monte, securing a finding of willful false advertising and a permanent injunction.

Licensing and Related Commercial Disputes

As part of his intellectual property practice, Mr. Dreyer has handled countless disputes involving IP licenses and related sponsorship, broadcast and distribution agreements. In this realm, he successfully represented Pfizer affiliate Array Biopharma in a dispute over unpaid royalties arising over a sublicensing agreement, as well as the LPGA in a dispute involving an international sponsorship and broadcast rights agreement. Additionally, Mr. Dreyer advised a major sports league on the negotiation of a group license with its players union. He has counseled numerous sports leagues and organizations on league and sponsorship issues arising out of the COVID-19 pandemic. He assisted in securing termination of a worldwide sponsorship and licensing agreement on behalf of a global entertainment company. On behalf of Fresh Del Monte, he secured a favorable jury award in a dispute over product distribution rights under a worldwide license agreement and, in a separate proceeding under a different agreement, secured the right to use the DELMONTE marks in connection with food and beverage kiosks. He also successfully represented golfer Rory McIlroy in a lawsuit asserting breach-of-contract claims under an endorsement agreement with Oakley.

Sports Litigation and Related Matters

Mr. Dreyer has extensive experience counseling clients on a wide range of sports matters. He represents the PGA TOUR in several matters involving the LIV Golf Tour, including claims by LIV and several professional golfers against the TOUR. He also has handled several player-related system arbitrations disputes for the National Football League. He also has advised the Brooklyn Nets in two separate lawsuits challenging the Nets’ ticket sale practices. He successfully represented the PGA TOUR in two separate lawsuits: one brought by golfer Vijay Singh relating to discipline imposed against Mr. Singh under the TOUR’s anti-doping program, and the other brought by a putative class of TOUR caddies challenging the alleged use of the caddies’ names and likenesses. He also successfully represented Madison Square Garden in a challenge to its ticket sales policies.

Mr. Dreyer routinely counsels clients on gambling- and integrity-related matters. He also represented the NBA in litigation relating to the league’s lockout of its players following expiration of the NBA’s collective bargaining agreement with its players. He has litigated player discipline and salary disputes on behalf of the NBA, the NHL and teams in both leagues. He also has counseled both the NBA and the NHL in connection with disability insurance coverage matters. He represented the NHL in a dispute arising out of its sponsorship agreement with daily fantasy sports site DraftKings. Mr. Dreyer also has advised the United States Tennis Association in connection with the US Open tennis tournament. He previously served a three-year term as chair of the New York City Bar Association’s Sports Law Committee.

Recent Speaking Engagements

• Co-Host, “This Month in Intellectual Property” Monthly Skadden webinar
• Speaker, “Diversity in Law: Sustaining Purpose-Driven DEI Initiatives,” Skadden webinar, April 2022
• Speaker, “Advertising and Promotion of Medical Devices: Company Actions in Balance with Regulatory Activities,” June 2020
• Speaker, “Financial Fair Play and Salary Caps,” 2020 International Forum on Sports Law, January 2020
• Speaker, “A Conversation with Corporate Counsel: Ninth Annual Pharmaceutical and Medical Device Seminar,” Skadden webinar, October 2019
• Speaker, “Integrity and Sports Gambling,” 2019 International Forum on Sports Law, December 2018
• Speaker, “Wearables, Sports Data, and Privacy Rights,” 2019 International Forum on Sports Law, December 2018