Mr. Dreyer has been recognized by Chambers USA: America’s Leading Lawyers for Business as a top practitioner in both intellectual property and sports. He recently was named an IP Star by Managing Intellectual Property and a Sports & Entertainment Trailblazer
by The National Law Journal. He has repeatedly been named to the WTR 1000 by World Trademark Review as a leading trademark practitioner and as one of its Global Leaders: Private Practice. He was named by the SportsBusiness Journal as a sports law Power Player, has been named to The Best Lawyers in America for Sports Law, and was named by Lawdragon as one of the 500 Leading Lawyers in America each of the last two years. He has served as adjunct professor of law at Fordham University Law School, teaching courses on Advertising Law and Advanced Trademark Law, and at Cardozo Law School, teaching Sports and the Law.
Intellectual Property and Related Matters
Mr. Dreyer litigates matters involving Lanham Act claims, copyright and rights of publicity. He recently secured permanent injunctive relief for the National Hockey League in a case involving the unauthorized use of league trademarks. He also has represented the NFL and its member clubs in countless matters protecting and enforcing their intellectual property rights. He has advised numerous China-based clients on matters involving U.S. trademark and copyright law, and recently obtained the dismissal of copyright infringement claims against youku.com, and Lanham Act claims against Pinduoduo — a case in which he also secured an award for attorney’s fees. He has represented the International Trademark Association in nearly a dozen matters, including Supreme Court amicus submissions involving questions of trademark tacking and the constitutionality of the Lanham Act’s prohibition against federal trademark registration for disparaging marks. He also successfully represented the MLB, PGA TOUR and NFL as amici in Ninth, Seventh and District of Columbia circuit cases involving whether internet retransmissions of TV broadcasts are entitled to a compulsory license under the Copyright Act. He represented the Fresh Del Monte Group in protecting its trademark rights in the U.S., Europe, Africa and the Middle East, and obtained numerous injunctions against the use of the Del Monte mark in those territories.
Mr. Dreyer also has extensive experience representing clients in the areas of false advertising, deceptive trade practice and consumer class action claims. He has advised numerous clients on advertising clearance and challenges. On behalf of publisher Matthew Bender, he obtained dismissal of a putative consumer class action and successfully secured affirmance by the New York Court of Appeals following leave to appeal. He successfully defended SiriusXM in two separate putative class action suits challenging the satellite radio provider’s subscription practices. He also obtained dismissal of a putative consumer class action against Virgin Mobile. On behalf of the International Trademark Association, he authored a Supreme Court amicus brief successfully arguing for a uniform test for standing to sue for false advertising under the Lanham Act. Additionally, Mr. Dreyer obtained a favorable jury verdict on behalf of Fresh Del Monte, securing a finding of willful false advertising and a permanent injunction.
Licensing and Related Commercial Disputes
As part of his intellectual property practice, Mr. Dreyer has handled countless disputes involving IP licenses and related sponsorship, broadcast and distribution agreements. He represented the LPGA in a dispute involving an international sponsorship and broadcast rights agreement. He assisted in securing termination of a worldwide sponsorship and licensing agreement on behalf of a global entertainment company. On behalf of Fresh Del Monte, he secured a favorable jury award in a dispute over product distribution rights under a worldwide license agreement and, in a separate proceeding under a different agreement, secured the right to use the DELMONTE marks in connection with food and beverage kiosks. He also successfully represented golfer Rory McIlroy in a lawsuit asserting breach-of-contract claims under an endorsement agreement with Oakley.
Sports Litigation and Related Matters
Mr. Dreyer has extensive experience counseling clients on a wide range of sports matters. He has counseled numerous sports leagues and organizations on league and sponsorship issues arising out of the COVID-19 pandemic. He also is handling several player-related system arbitrations disputes for the National Football League. He also has advised the Brooklyn Nets in two separate lawsuits challenging the Nets’ ticket sale practices. He successfully represented the PGA TOUR in two separate lawsuits: one brought by golfer Vijay Singh relating to discipline imposed against Mr. Singh under the TOUR’s anti-doping program, and the other brought by a putative class of TOUR caddies challenging the alleged use of the caddies’ names and likenesses. He also successfully represented Madison Square Garden in a challenge to its ticket sales policies. Mr. Dreyer is representing the NCAA, NBA, NHL, NFL and MLB in a lawsuit arising out of a challenge to New Jersey’s sports betting laws. He represented the NBA in connection with its imposition of discipline against former team owner Donald Sterling and successfully obtained dismissal of claims Mr. Sterling brought against the NBA.
Mr. Dreyer routinely counsels clients on gambling- and integrity-related matters. He also represented the NBA in litigation relating to the league’s lockout of its players following expiration of the NBA’s collective bargaining agreement with its players. He has litigated player discipline and salary disputes on behalf of the NBA, the NHL and teams in both leagues. He also has counseled both the NBA and the NHL in connection with disability insurance coverage matters. He represented the NHL in a dispute arising out of its sponsorship agreement with daily fantasy sports site DraftKings. Mr. Dreyer also has advised the United States Tennis Association in connection with the US Open and US Open Series tennis tournaments. He previously served a three-year term as chair of the New York City Bar Association’s Sports Law Committee.