On October 2, New York intellectual property partner Kenneth Plevan moderated a panel discussion at the NAD Annual Conference, "What's New in Advertising Law, Claim Support and Self-Regulation," presented by ASRC and CBBB in New York. Mr. Plevan moderated a panel discussion titled "Gumshoes, Spies and Partial Truths: Ethics and False Advertising Disputes" and examined recent cases that have highlighted the use of private investigators posing as customers in false advertising disputes and raised questions about the use of independent study experts and work-product privilege. Other topics included key issues in advertising claim substantiation, FTC enforcement priorities, use of disclosures in social media, “natural” claims and an update on class action advertising litigation.

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