Mr. Dreyer has been recognized in Chambers USA: America’s Leading Lawyers for Business in the Nationwide Sports Law category and was named by the SportsBusiness Journal as a sports law Power Player. Lawdragon named him one of the 500 Leading Lawyers in America. He also was named to the WTR 1000 by World Trademark Review in 2017 and 2018 as a leading trademark practitioner. The publication noted Mr. Dreyer as an “extraordinary lawyer” and a “first port of call for multi-faceted disputes.” Managing Intellectual Property recently named him a Trademark Star, and Mr. Dreyer also was the recipient of the International Trademark Association’s Volunteer Service Award in 2015. He has served as adjunct professor of law at Fordham University Law School, teaching courses on Advertising Law and Advanced Trademark Law, and at Cardozo Law School, teaching Sports and the Law.
Intellectual Property Litigation and Related Matters
Mr. Dreyer litigates matters involving trademark, copyright, rights of publicity, false advertising and consumer fraud claims. His recent matters include representing the NFL and its 32 member clubs in obtaining the dismissal of a copyright infringement suit involving the use of game-action photographs. He has advised numerous China-based clients on matters involving U.S. trademark and copyright law, and recently obtained the dismissal of copyright infringement claims against youku.com. He has represented the International Trademark Association in nearly a dozen matters, including Supreme Court amicus submissions involving questions of trademark tacking, standing to sue under the Lanham Act and the constitutionality of the Lanham Act’s prohibition against federal trademark registration for disparaging marks. He also successfully represented the MLB, PGA TOUR and NFL as amici in Ninth, Seventh and District of Columbia circuit cases involving whether internet retransmissions of TV broadcasts are entitled to a compulsory license under the Copyright Act. He represents the Fresh Del Monte Group in protecting its trademark rights in the United States, Europe, Africa and the Middle East and obtained numerous injunctions against the use of the Del Monte mark in those territories. He also counseled The Walt Disney Company in connection with its acquisition of Lucasfilm Ltd.
Mr. Dreyer also represents clients in the areas of false advertising, advertising clearance and deceptive trade practice claims. On behalf of publisher Matthew Bender he obtained dismissal of a putative consumer class action. He successfully defended SiriusXM in two separate putative class action suits challenging the satellite radio provider’s subscription practices. Mr. Dreyer obtained a favorable jury verdict on behalf of Fresh Del Monte in a lawsuit involving claims of false advertising and breach of a license agreement, securing a finding of willful false advertising and a permanent injunctive.
Sports Litigation and Related Matters
Mr. Dreyer has extensive experience counseling clients on a wide range of sports matters. He represents the PGA TOUR in two separate lawsuits: one brought by golfer Vijay Singh relating to discipline imposed against Mr. Singh under the TOUR’s anti-doping program, the other brought by a putative class of TOUR caddies challenging the alleged use of the caddies’ name and likeness. He also successfully represented Madison Square Garden in a challenge to MSG’s ticket sales policies. He is representing the NCAA, NBA, NHL, NFL and MLB in a lawsuit brought to prevent New Jersey’s authorization and licensing of gambling on athletic events, and secured permanent injunctive relief on behalf of his clients. He represented the NBA in connection with its imposition of discipline against former owner Donald Sterling and successfully obtained dismissal of claims Mr. Sterling brought against the NBA. He successfully represented golfer Rory McIlroy in a lawsuit brought against him by Oakley, a former sponsor, over an endorsement agreement Mr. McIlroy entered into with Nike.
Mr. Dreyer has litigated numerous disputes on behalf of the NBA and its member teams. He represented the NBA in litigation relating to the league’s lockout of its players following expiration of the NBA’s collective bargaining agreement with its players. He has litigated player discipline and salary disputes on behalf of the NBA, the NHL and teams in both leagues. He has counseled both the NBA and the NHL in connection with disability insurance coverage matters. He represented the NHL in a dispute arising out of its sponsorship agreement with daily fantasy site DraftKings. Mr. Dreyer also has advised the United States Tennis Association in connection with the US Open and US Open Series tennis tournaments. He recently served a three-year term as chair of the New York City Bar Association’s Sports Law Committee.