Prosus Global Head for Competition Policy Anne-Claire Hoyng, Skadden partner Ingrid Vandenborre and Skadden senior professional support lawyer Caroline Janssens review the operation of pricing algorithms, their benefits and disadvantages, and the potential mechanisms for assessing such algorithms under competition law rules. They also propose possible guidelines for how companies might reduce the antitrust risks associated with their application.
This article was first published by Thomson Reuters, trading as Sweet & Maxwell, in the European Competition Law Review, 2022, Volume 43(1), pp. 28-39.